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Email marketing
ActiveCampaign vs Klaviyo
Klaviyo is cheaper to start with than ActiveCampaign.
Our verdict
Start with Klaviyo if you want to launch quickly with less setup. Choose ActiveCampaign when you need more control and are willing to spend time or money to get it.
ActiveCampaign
From $15/moDeep automation for long, behavior-driven nurture cycles.
- Powerful automation builder
- Conditional logic
- CRM features included
- Complexity you must actually use
- Costs rise with contacts
Klaviyo
Free to 250 contactsEcommerce email built around purchase and cart behavior.
- Best-in-class ecommerce flows
- Revenue attribution
- Deep Shopify integration
- Expensive as the list grows
- Overkill outside ecommerce
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Starting price | From $15/mo | Free to 250 contacts |
| Transaction fee | None | None |
| Level | advanced | standard |
| Best for | Businesses with 3-to-12-month buying decisions. | Stores that need abandoned-cart and post-purchase flows. |
| Price checked | August 2026 | August 2026 |
Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our verdict. Read the disclosure.
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