Free tech stack

Photography Tech Stack

Photography sells on portfolio quality and converts on an easy booking flow. This stack shows the work beautifully and gets a deposit in without friction.

Who this is for

Portrait, wedding, brand and event photographers booking sessions and delivering galleries.

The stack

Website

From $16/mo

Our pickSquarespace

Why: Portfolio-first templates with fast setup, and it handles galleries and store needs without plugins.

Budget alternative: CarrdAdvanced alternative: Webflow

CRM

Free plan available

Our pickHubSpot Free

Why: Track inquiries by event date so nothing slips during busy season.

Budget alternative: HubSpot FreeAdvanced alternative: Pipedrive

Email marketing

Free up to 1,000 subscribers

Our pickMailerLite

Why: Seasonal promotions and mini-session announcements to past clients.

Budget alternative: MailerLiteAdvanced alternative: ActiveCampaign

Scheduling

From $20/mo

Our pickAcuity Scheduling

Why: Session types, durations and intake forms handled in one booking link.

Budget alternative: Cal.comAdvanced alternative: Acuity Scheduling

Payments

No monthly fee

Our pickStripe

Why: Deposits, balances and print sales through payment links.

Budget alternative: SquareAdvanced alternative: Stripe Billing

Analytics

Free

Our pickGoogle Analytics 4

Why: Free, well documented, and enough to see where traffic and conversions come from.

Budget alternative: PlausibleAdvanced alternative: PostHog

Optional tools

Pic-Time or Pixieset galleries
Canva for pricing guides
Google Business Profile

Estimated starting monthly cost

$36 – $98/mo

Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.

This is a great starting stack.

But is it the right stack for YOUR business?

Launch Punch can personalize your technology, website, CRM, marketing and launch strategy based on what you're actually building.

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