Best software for your kind of business
144 straight answers — the tool we'd pick for each business type in each category, what it costs to start, and the cheaper and more advanced options either side of it.
Website
Best Website for Travel Businesses
Our pick: Webflow · From $14/mo
Best Website for Consulting Businesses
Our pick: Squarespace · From $16/mo
Best Website for Coaching Businesses
Our pick: Squarespace · From $16/mo
Best Website for Real Estate Businesses
Our pick: Webflow · From $14/mo
Best Website for Photography Businesses
Our pick: Squarespace · From $16/mo
Best Website for Event Planning Businesses
Our pick: Squarespace · From $16/mo
Best Website for Home Services Businesses
Our pick: Squarespace · From $16/mo
Best Website for Content Creator Businesses
Our pick: Kit Creator Site · Free plan available
Best Website for Nonprofit Businesses
Our pick: WordPress · From $10/mo hosting
Best Website for Ecommerce Businesses
Our pick: Shopify · From $39/mo
Best Website for SaaS Businesses
Our pick: Webflow · From $14/mo
Best Website for Freelancer Businesses
Our pick: Framer · From $10/mo
Best Website for Fitness Businesses
Our pick: Squarespace · From $16/mo
Best Website for Restaurant Businesses
Our pick: Squarespace · From $16/mo
Best Website for Salon & Spa Businesses
Our pick: Squarespace · From $16/mo
Best Website for Law Firm Businesses
Our pick: WordPress · From $10/mo hosting
Best Website for Accounting Businesses
Our pick: Squarespace · From $16/mo
Best Website for Interior Design Businesses
Our pick: Webflow · From $14/mo
Best Website for Online Course Businesses
Our pick: Kit Creator Site · Free plan available
Best Website for Agency Businesses
Our pick: Webflow · From $14/mo
Best Website for Tutoring Businesses
Our pick: Squarespace · From $16/mo
Best Website for Handmade Businesses
Our pick: Square Online · Free plan available
Best Website for Financial Advisor Businesses
Our pick: Squarespace · From $16/mo
Best Website for Pet Services Businesses
Our pick: Squarespace · From $16/mo
CRM
Best CRM for Travel Businesses
Our pick: HubSpot Starter · From $20/mo
Best CRM for Consulting Businesses
Our pick: HubSpot Starter · From $20/mo
Best CRM for Coaching Businesses
Our pick: HubSpot Starter · From $20/mo
Best CRM for Real Estate Businesses
Our pick: Pipedrive · From $14/user/mo
Best CRM for Photography Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Event Planning Businesses
Our pick: HubSpot Starter · From $20/mo
Best CRM for Home Services Businesses
Our pick: Jobber · From $29/mo
Best CRM for Content Creator Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Nonprofit Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Ecommerce Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for SaaS Businesses
Our pick: HubSpot Starter · From $20/mo
Best CRM for Freelancer Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Fitness Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Restaurant Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Salon & Spa Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Law Firm Businesses
Our pick: Pipedrive · From $14/user/mo
Best CRM for Accounting Businesses
Our pick: HubSpot Starter · From $20/mo
Best CRM for Interior Design Businesses
Our pick: HubSpot Starter · From $20/mo
Best CRM for Online Course Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Agency Businesses
Our pick: Pipedrive · From $14/user/mo
Best CRM for Tutoring Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Handmade Businesses
Our pick: HubSpot Free · Free plan available
Best CRM for Financial Advisor Businesses
Our pick: HubSpot Starter · From $20/mo
Best CRM for Pet Services Businesses
Our pick: HubSpot Free · Free plan available
Email marketing
Best Email marketing for Travel Businesses
Our pick: Kit · Free up to 10,000 subscribers
Best Email marketing for Consulting Businesses
Our pick: Kit · Free up to 10,000 subscribers
Best Email marketing for Coaching Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Real Estate Businesses
Our pick: ActiveCampaign · From $15/mo
Best Email marketing for Photography Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Event Planning Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Home Services Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Content Creator Businesses
Our pick: Kit · Free up to 10,000 subscribers
Best Email marketing for Nonprofit Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Ecommerce Businesses
Our pick: Klaviyo · Free to 250 contacts
Best Email marketing for SaaS Businesses
Our pick: Kit · Free up to 10,000 subscribers
Best Email marketing for Freelancer Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Fitness Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Restaurant Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Salon & Spa Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Law Firm Businesses
Our pick: ActiveCampaign · From $15/mo
Best Email marketing for Accounting Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Interior Design Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Online Course Businesses
Our pick: Kit · Free up to 10,000 subscribers
Best Email marketing for Agency Businesses
Our pick: ActiveCampaign · From $15/mo
Best Email marketing for Tutoring Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Handmade Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Best Email marketing for Financial Advisor Businesses
Our pick: ActiveCampaign · From $15/mo
Best Email marketing for Pet Services Businesses
Our pick: MailerLite · Free up to 1,000 subscribers
Scheduling
Best Scheduling for Travel Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Consulting Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Coaching Businesses
Our pick: Acuity Scheduling · From $20/mo
Best Scheduling for Real Estate Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Photography Businesses
Our pick: Acuity Scheduling · From $20/mo
Best Scheduling for Event Planning Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Home Services Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Content Creator Businesses
Our pick: Cal.com · Free plan available
Best Scheduling for Nonprofit Businesses
Our pick: Cal.com · Free plan available
Best Scheduling for Ecommerce Businesses
Our pick: Cal.com · Free plan available
Best Scheduling for SaaS Businesses
Our pick: Cal.com · Free plan available
Best Scheduling for Freelancer Businesses
Our pick: Cal.com · Free plan available
Best Scheduling for Fitness Businesses
Our pick: Acuity Scheduling · From $20/mo
Best Scheduling for Restaurant Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Salon & Spa Businesses
Our pick: Acuity Scheduling · From $20/mo
Best Scheduling for Law Firm Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Accounting Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Interior Design Businesses
Our pick: Acuity Scheduling · From $20/mo
Best Scheduling for Online Course Businesses
Our pick: Cal.com · Free plan available
Best Scheduling for Agency Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Tutoring Businesses
Our pick: Acuity Scheduling · From $20/mo
Best Scheduling for Handmade Businesses
Our pick: Cal.com · Free plan available
Best Scheduling for Financial Advisor Businesses
Our pick: Calendly · Free plan, $12/mo for advanced
Best Scheduling for Pet Services Businesses
Our pick: Acuity Scheduling · From $20/mo
Payments
Best Payments for Travel Businesses
Our pick: Stripe · No monthly fee
Best Payments for Consulting Businesses
Our pick: Stripe · No monthly fee
Best Payments for Coaching Businesses
Our pick: Stripe · No monthly fee
Best Payments for Real Estate Businesses
Our pick: Stripe · No monthly fee
Best Payments for Photography Businesses
Our pick: Stripe · No monthly fee
Best Payments for Event Planning Businesses
Our pick: Stripe · No monthly fee
Best Payments for Home Services Businesses
Our pick: Stripe · No monthly fee
Best Payments for Content Creator Businesses
Our pick: Stripe · No monthly fee
Best Payments for Nonprofit Businesses
Our pick: Stripe (nonprofit rate) · No monthly fee
Best Payments for Ecommerce Businesses
Our pick: Shopify Payments · Included with Shopify
Best Payments for SaaS Businesses
Our pick: Stripe Billing · No monthly fee
Best Payments for Freelancer Businesses
Our pick: Stripe · No monthly fee
Best Payments for Fitness Businesses
Our pick: Stripe · No monthly fee
Best Payments for Restaurant Businesses
Our pick: Square · No monthly fee
Best Payments for Salon & Spa Businesses
Our pick: Square · No monthly fee
Best Payments for Law Firm Businesses
Our pick: Stripe · No monthly fee
Best Payments for Accounting Businesses
Our pick: Stripe Billing · No monthly fee
Best Payments for Interior Design Businesses
Our pick: Stripe · No monthly fee
Best Payments for Online Course Businesses
Our pick: Stripe · No monthly fee
Best Payments for Agency Businesses
Our pick: Stripe Billing · No monthly fee
Best Payments for Tutoring Businesses
Our pick: Stripe · No monthly fee
Best Payments for Handmade Businesses
Our pick: Square · No monthly fee
Best Payments for Financial Advisor Businesses
Our pick: Stripe · No monthly fee
Best Payments for Pet Services Businesses
Our pick: Square · No monthly fee
Analytics
Best Analytics for Travel Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Consulting Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Coaching Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Real Estate Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Photography Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Event Planning Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Home Services Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Content Creator Businesses
Our pick: Plausible · From $9/mo
Best Analytics for Nonprofit Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Ecommerce Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for SaaS Businesses
Our pick: PostHog · Free tier, usage-based after
Best Analytics for Freelancer Businesses
Our pick: Plausible · From $9/mo
Best Analytics for Fitness Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Restaurant Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Salon & Spa Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Law Firm Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Accounting Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Interior Design Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Online Course Businesses
Our pick: Plausible · From $9/mo
Best Analytics for Agency Businesses
Our pick: PostHog · Free tier, usage-based after
Best Analytics for Tutoring Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Handmade Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Financial Advisor Businesses
Our pick: Google Analytics 4 · Free
Best Analytics for Pet Services Businesses
Our pick: Google Analytics 4 · Free
Want the whole stack, not one tool?
The Punch Assessment picks every tool for your business at once — website, CRM, email, scheduling, payments and analytics — and shows you the order to build them in.
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