Analytics
Best Analytics for Agency Businesses
Small marketing, design and web agencies selling retained client work.
Our pick
PostHog
Free tier, usage-based afterProve funnel improvements on your own site before you sell them.
On a tighter budget
Plausible
From $9/moCheaper to start than PostHog, with fewer moving parts to learn.
Plausible detailsIf you want more power
PostHog
Free tier, usage-based afterMore capable than PostHog — worth it only once volume justifies the setup time.
PostHog detailsWhy this one for agency
Agencies are judged on their own marketing first. This stack makes your site the proof and your pipeline predictable.
- Funnels and cohorts
- Feature flags included
- Generous free tier
- More than a marketing site needs
- Usage costs can surprise you
Best for: Software products measuring activation and retention. · Price checked August 2026
| Other Analytics options | Starting price | Best for |
|---|---|---|
| Google Analytics 4 | Free | Any site that needs traffic and conversion data at no cost. |
| Plausible | From $9/mo | Founders who want traffic answers without a dashboard course. |
What the rest of the agency stack costs
Analytics is one of 6 tools in this stack. Running all of them costs roughly $55–$128 per month on entry plans.
See the full Agency stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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