Free tech stack
Real Estate Tech Stack
Real estate is a speed-to-lead business. This stack captures leads fast and routes them into an automated follow-up sequence.
Who this is for
Individual agents and small teams generating and converting local buyer and seller leads.
The stack
Website
From $14/mo
Our pickWebflow
Why: Local SEO landing pages per neighborhood plus fast, mobile-first listing presentation.
CRM
From $14/user/mo
Our pickPipedrive
Why: Visual pipeline for buyers and sellers with activity reminders built in.
Email marketing
From $15/mo
Our pickActiveCampaign
Why: Long nurture cycles need automation and behavior-based follow-up.
Scheduling
Free plan, $12/mo for advanced
Our pickCalendly
Why: Showings and consultations booked directly from the site.
Payments
No monthly fee
Our pickStripe
Why: For coaching, courses or transaction fees you collect directly.
Analytics
Free
Our pickGoogle Analytics 4
Why: Free, well documented, and enough to see where traffic and conversions come from.
Optional tools
- Google Business Profile
- CallRail for call tracking
- Canva for listing collateral
Estimated starting monthly cost
$55 – $128/mo
Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.
This is a great starting stack.
But is it the right stack for YOUR business?
Launch Punch can personalize your technology, website, CRM, marketing and launch strategy based on what you're actually building.
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