Analytics

PostHog

Product analytics, funnels and session insight in one tool.

Starting price

Free tier, usage-based after

Price checked

August 2026

Visit PostHog

Best for

Software products measuring activation and retention.

What it does well

Funnels and cohorts
Feature flags included
Generous free tier

Where it falls short

More than a marketing site needs
Usage costs can surprise you

Stacks that use PostHog

SaaS Agency

Analytics alternatives

Google Analytics 4

Free

Free analytics that answers where traffic and conversions come from.

Plausible

From $9/mo

Lightweight, privacy-friendly analytics you can read in ten seconds.

Head-to-head comparisons

Google Analytics 4 vs PostHog Plausible vs PostHog

Business types we recommend it for

Best Analytics for SaaS Businesses Best Analytics for Agency Businesses

Is PostHog right for your business?

Answer a few questions and Launch Punch will tell you which analytics tool fits your budget, timeline and technical comfort — and what to set up around it.

Create My Free Launch Punch