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Analytics
Google Analytics 4 vs PostHog
Google Analytics 4 and PostHog start at the same monthly cost.
Our verdict
Start with Google Analytics 4 if you want to launch quickly with less setup. Choose PostHog when you need more control and are willing to spend time or money to get it.
Google Analytics 4
FreeFree analytics that answers where traffic and conversions come from.
- Free
- Works with Google Ads and Search Console
- Well documented
- Confusing interface
- Consent and privacy setup required
PostHog
Free tier, usage-based afterProduct analytics, funnels and session insight in one tool.
- Funnels and cohorts
- Feature flags included
- Generous free tier
- More than a marketing site needs
- Usage costs can surprise you
| Google Analytics 4 | PostHog | |
|---|---|---|
| Starting price | Free | Free tier, usage-based after |
| Transaction fee | None | None |
| Level | budget | advanced |
| Best for | Any site that needs traffic and conversion data at no cost. | Software products measuring activation and retention. |
| Price checked | August 2026 | August 2026 |
Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our verdict. Read the disclosure.
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