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Analytics

Google Analytics 4

Free analytics that answers where traffic and conversions come from.

Starting price

Free

Price checked

August 2026

Visit Google Analytics 4

Best for

Any site that needs traffic and conversion data at no cost.

What it does well

  • Free
  • Works with Google Ads and Search Console
  • Well documented

Where it falls short

  • Confusing interface
  • Consent and privacy setup required

Stacks that use Google Analytics 4

TravelConsultingCoachingReal EstatePhotographyEvent PlanningHome ServicesNonprofitEcommerceFitnessRestaurantSalon & SpaLaw FirmAccountingInterior DesignTutoringHandmadeFinancial AdvisorPet Services

Analytics alternatives

Plausible

From $9/mo

Lightweight, privacy-friendly analytics you can read in ten seconds.

PostHog

Free tier, usage-based after

Product analytics, funnels and session insight in one tool.

Head-to-head comparisons

Google Analytics 4 vs PlausibleGoogle Analytics 4 vs PostHog

Business types we recommend it for

Best Analytics for Travel BusinessesBest Analytics for Consulting BusinessesBest Analytics for Coaching BusinessesBest Analytics for Real Estate BusinessesBest Analytics for Photography BusinessesBest Analytics for Event Planning BusinessesBest Analytics for Home Services BusinessesBest Analytics for Nonprofit BusinessesBest Analytics for Ecommerce BusinessesBest Analytics for Fitness BusinessesBest Analytics for Restaurant BusinessesBest Analytics for Salon & Spa BusinessesBest Analytics for Law Firm BusinessesBest Analytics for Accounting BusinessesBest Analytics for Interior Design BusinessesBest Analytics for Tutoring BusinessesBest Analytics for Handmade BusinessesBest Analytics for Financial Advisor BusinessesBest Analytics for Pet Services Businesses

Is Google Analytics 4 right for your business?

Answer a few questions and Launch Punch will tell you which analytics tool fits your budget, timeline and technical comfort — and what to set up around it.

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