Free tech stack
Handmade & Maker Tech Stack
Makers win on story and repeat buyers. This stack gets your products online cleanly and turns one-time buyers into a list.
Who this is for
Makers, artists and small-batch product businesses selling direct and at markets.
The stack
Website
Free plan available
Our pickSquare Online
Why: Free storefront tied to the same account you already use at markets.
CRM
Free plan available
Our pickHubSpot Free
Why: Wholesale and commission inquiries deserve follow-up, not a lost DM.
Email marketing
Free up to 1,000 subscribers
Our pickMailerLite
Why: Drop announcements and restock alerts are the cheapest revenue you have.
Scheduling
Free plan available
Our pickCal.com
Why: Only needed for commissions and wholesale calls.
Payments
No monthly fee
Our pickSquare
Why: One account for market stalls and online orders with no monthly fee.
Analytics
Free
Our pickGoogle Analytics 4
Why: Free, well documented, and enough to see where traffic and conversions come from.
Optional tools
- Instagram shopping
- Etsy as a second channel
- Canva for packaging inserts
Estimated starting monthly cost
$0 – $40/mo
Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.
Go deeper on one category
Why each pick beats the alternatives for handmade businesses.
This is a great starting stack.
But is it the right stack for YOUR business?
Launch Punch can personalize your technology, website, CRM, marketing and launch strategy based on what you're actually building.
Create My Free Launch Punch