Email marketing
Best Email marketing for Handmade Businesses
Makers, artists and small-batch product businesses selling direct and at markets.
Our pick
MailerLite
Free up to 1,000 subscribersDrop announcements and restock alerts are the cheapest revenue you have.
On a tighter budget
MailerLite
Free up to 1,000 subscribersCheaper to start than MailerLite, with fewer moving parts to learn.
MailerLite detailsIf you want more power
ActiveCampaign
From $15/moMore capable than MailerLite — worth it only once volume justifies the setup time.
ActiveCampaign detailsWhy this one for handmade
Makers win on story and repeat buyers. This stack gets your products online cleanly and turns one-time buyers into a list.
- Cheapest per subscriber
- Automation included early
- Simple editor
- Fewer advanced behavioral triggers
- Reporting is basic
Best for: Local and service businesses building a first list. · Price checked August 2026
| Other Email marketing options | Starting price | Best for |
|---|---|---|
| Kit | Free up to 10,000 subscribers | Creators, consultants and anyone selling through a newsletter. |
| Klaviyo | Free to 250 contacts | Stores that need abandoned-cart and post-purchase flows. |
| ActiveCampaign | From $15/mo | Businesses with 3-to-12-month buying decisions. |
What the rest of the handmade stack costs
Email marketing is one of 6 tools in this stack. Running all of them costs roughly $0–$40 per month on entry plans.
See the full Handmade stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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