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Coaching Tech Stack

Coaching is a relationship business with a repeatable enrollment path. This stack automates the booking and payment mechanics so you can stay in the coaching seat.

Who this is for

Life, career, health and business coaches selling packages, programs or 1:1 sessions.

The stack

Website

From $16/mo

Our pickSquarespace

Why: Clean, warm design templates plus built-in scheduling and payments if you want fewer moving parts.

Budget alternative: CarrdAdvanced alternative: Webflow

CRM

From $20/mo

Our pickHubSpot Starter

Why: See who inquired, who booked, and who needs a nudge without digging through your inbox.

Budget alternative: HubSpot FreeAdvanced alternative: Pipedrive

Email marketing

Free up to 1,000 subscribers

Our pickMailerLite

Why: Affordable nurture sequences and lead magnet delivery for a growing list.

Budget alternative: MailerLiteAdvanced alternative: ActiveCampaign

Scheduling

From $20/mo

Our pickAcuity Scheduling

Why: Handles packages, recurring sessions and intake forms — not just single meetings.

Budget alternative: Cal.comAdvanced alternative: Acuity Scheduling

Payments

No monthly fee

Our pickStripe

Why: Collect package payments and payment plans without a subscription platform.

Budget alternative: SquareAdvanced alternative: Stripe Billing

Analytics

Free

Our pickGoogle Analytics 4

Why: Free, well documented, and enough to see where traffic and conversions come from.

Budget alternative: PlausibleAdvanced alternative: PostHog

Optional tools

  • Zoom
  • Notion client portal
  • Canva workbooks

Estimated starting monthly cost

$56 – $130/mo

Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.

This is a great starting stack.

But is it the right stack for YOUR business?

Launch Punch can personalize your technology, website, CRM, marketing and launch strategy based on what you're actually building.

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