Analytics
Best Analytics for Handmade Businesses
Makers, artists and small-batch product businesses selling direct and at markets.
Our pick
Google Analytics 4
FreeFree, well documented, and enough to see where traffic and conversions come from.
On a tighter budget
Plausible
From $9/moCheaper to start than Google Analytics 4, with fewer moving parts to learn.
Plausible detailsIf you want more power
PostHog
Free tier, usage-based afterMore capable than Google Analytics 4 — worth it only once volume justifies the setup time.
PostHog detailsWhy this one for handmade
Makers win on story and repeat buyers. This stack gets your products online cleanly and turns one-time buyers into a list.
- Free
- Works with Google Ads and Search Console
- Well documented
- Confusing interface
- Consent and privacy setup required
Best for: Any site that needs traffic and conversion data at no cost. · Price checked August 2026
| Other Analytics options | Starting price | Best for |
|---|---|---|
| PostHog | Free tier, usage-based after | Software products measuring activation and retention. |
| Plausible | From $9/mo | Founders who want traffic answers without a dashboard course. |
What the rest of the handmade stack costs
Analytics is one of 6 tools in this stack. Running all of them costs roughly $0–$40 per month on entry plans.
See the full Handmade stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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