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Analytics
Google Analytics 4 vs Plausible
Google Analytics 4 is cheaper to start with than Plausible.
Our verdict
Start with Google Analytics 4 if you want to launch quickly with less setup. Choose Plausible when you need more control and are willing to spend time or money to get it.
Google Analytics 4
FreeFree analytics that answers where traffic and conversions come from.
- Free
- Works with Google Ads and Search Console
- Well documented
- Confusing interface
- Consent and privacy setup required
Plausible
From $9/moLightweight, privacy-friendly analytics you can read in ten seconds.
- Simple single-page report
- No cookie banner needed in many regions
- Very fast script
- Paid from day one
- Less depth than GA4
| Google Analytics 4 | Plausible | |
|---|---|---|
| Starting price | Free | From $9/mo |
| Transaction fee | None | None |
| Level | budget | standard |
| Best for | Any site that needs traffic and conversion data at no cost. | Founders who want traffic answers without a dashboard course. |
| Price checked | August 2026 | August 2026 |
Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our verdict. Read the disclosure.
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