Analytics
Best Analytics for Ecommerce Businesses
Product businesses selling physical goods online with shipping and inventory.
Our pick
Google Analytics 4
FreeFree, well documented, and enough to see where traffic and conversions come from.
On a tighter budget
Plausible
From $9/moCheaper to start than Google Analytics 4, with fewer moving parts to learn.
Plausible detailsIf you want more power
PostHog
Free tier, usage-based afterMore capable than Google Analytics 4 — worth it only once volume justifies the setup time.
PostHog detailsWhy this one for ecommerce
Ecommerce lives or dies on checkout and repeat purchase. This stack gets you selling fast and builds the email engine that makes it profitable.
- Free
- Works with Google Ads and Search Console
- Well documented
- Confusing interface
- Consent and privacy setup required
Best for: Any site that needs traffic and conversion data at no cost. · Price checked August 2026
| Other Analytics options | Starting price | Best for |
|---|---|---|
| PostHog | Free tier, usage-based after | Software products measuring activation and retention. |
| Plausible | From $9/mo | Founders who want traffic answers without a dashboard course. |
What the rest of the ecommerce stack costs
Analytics is one of 6 tools in this stack. Running all of them costs roughly $39–$102 per month on entry plans.
See the full Ecommerce stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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