Free tech stack

Ecommerce Tech Stack

Ecommerce lives or dies on checkout and repeat purchase. This stack gets you selling fast and builds the email engine that makes it profitable.

Who this is for

Product businesses selling physical goods online with shipping and inventory.

Website

From $39/mo

Our pickShopify

Why: Inventory, checkout, shipping and taxes handled for you — the fastest credible path to selling products.

Budget alternative: Square OnlineAdvanced alternative: Shopify Plus

CRM

Free plan available

Our pickHubSpot Free

Why: Customer records live with orders; use a CRM for wholesale and partner deals.

Budget alternative: HubSpot FreeAdvanced alternative: Pipedrive

Email marketing

Free to 250 contacts

Our pickKlaviyo

Why: Abandoned cart and post-purchase flows are the highest-ROI automation in ecommerce.

Budget alternative: MailerLiteAdvanced alternative: ActiveCampaign

Scheduling

Free plan available

Our pickCal.com

Why: Only needed for wholesale or consultation calls.

Budget alternative: Cal.comAdvanced alternative: Acuity Scheduling

Payments

Included with Shopify

Our pickShopify Payments

Why: Native checkout means fewer drop-offs and no extra integration.

Budget alternative: SquareAdvanced alternative: Stripe Billing

Analytics

Free

Our pickGoogle Analytics 4

Why: Free, well documented, and enough to see where traffic and conversions come from.

Budget alternative: PlausibleAdvanced alternative: PostHog

$39 – $102/mo

Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.

But is it the right stack for YOUR business?

Launch Punch can personalize your technology, website, CRM, marketing and launch strategy based on what you're actually building.