Email marketing
Best Email marketing for Ecommerce Businesses
Product businesses selling physical goods online with shipping and inventory.
Our pick
Klaviyo
Free to 250 contactsAbandoned cart and post-purchase flows are the highest-ROI automation in ecommerce.
On a tighter budget
MailerLite
Free up to 1,000 subscribersCheaper to start than Klaviyo, with fewer moving parts to learn.
MailerLite detailsIf you want more power
ActiveCampaign
From $15/moMore capable than Klaviyo — worth it only once volume justifies the setup time.
ActiveCampaign detailsWhy this one for ecommerce
Ecommerce lives or dies on checkout and repeat purchase. This stack gets you selling fast and builds the email engine that makes it profitable.
- Best-in-class ecommerce flows
- Revenue attribution
- Deep Shopify integration
- Expensive as the list grows
- Overkill outside ecommerce
Best for: Stores that need abandoned-cart and post-purchase flows. · Price checked August 2026
| Other Email marketing options | Starting price | Best for |
|---|---|---|
| MailerLite | Free up to 1,000 subscribers | Local and service businesses building a first list. |
| Kit | Free up to 10,000 subscribers | Creators, consultants and anyone selling through a newsletter. |
| ActiveCampaign | From $15/mo | Businesses with 3-to-12-month buying decisions. |
What the rest of the ecommerce stack costs
Email marketing is one of 6 tools in this stack. Running all of them costs roughly $39–$102 per month on entry plans.
See the full Ecommerce stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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