Free tech stack
Salon & Spa Tech Stack
Salons live on a full calendar. This stack removes booking friction, cuts no-shows and brings clients back on a rhythm.
Who this is for
Hair, beauty, nail and wellness studios booking appointments and selling packages.
The stack
Website
From $16/mo
Our pickSquarespace
Why: Service menus, stylist bios and a persistent Book Now button that converts on mobile.
CRM
Free plan available
Our pickHubSpot Free
Why: Know who has not been back in 90 days without scrolling your calendar.
Email marketing
Free up to 1,000 subscribers
Our pickMailerLite
Why: Rebooking reminders and seasonal offers to your existing client list.
Scheduling
From $20/mo
Our pickAcuity Scheduling
Why: Service durations, add-ons, deposits and intake forms in one booking flow.
Payments
No monthly fee
Our pickSquare
Why: In-chair and online payments on one account with tips handled.
Analytics
Free
Our pickGoogle Analytics 4
Why: Free, well documented, and enough to see where traffic and conversions come from.
Optional tools
- Google Business Profile
- Instagram booking link
- Canva for service menus
Estimated starting monthly cost
$36 – $98/mo
Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.
Go deeper on one category
Why each pick beats the alternatives for salon & spa businesses.
This is a great starting stack.
But is it the right stack for YOUR business?
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