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Email marketing

Best Email marketing for Salon & Spa Businesses

Hair, beauty, nail and wellness studios booking appointments and selling packages.

Our pick

MailerLite

Free up to 1,000 subscribers

Rebooking reminders and seasonal offers to your existing client list.

On a tighter budget

MailerLite

Free up to 1,000 subscribers

Cheaper to start than MailerLite, with fewer moving parts to learn.

MailerLite details

If you want more power

ActiveCampaign

From $15/mo

More capable than MailerLite — worth it only once volume justifies the setup time.

ActiveCampaign details

Why this one for salon & spa

Salons live on a full calendar. This stack removes booking friction, cuts no-shows and brings clients back on a rhythm.

  • Cheapest per subscriber
  • Automation included early
  • Simple editor
  • Fewer advanced behavioral triggers
  • Reporting is basic

Best for: Local and service businesses building a first list. · Price checked August 2026

Other Email marketing tools we track, cheapest first
Other Email marketing optionsStarting priceBest for
KitFree up to 10,000 subscribersCreators, consultants and anyone selling through a newsletter.
KlaviyoFree to 250 contactsStores that need abandoned-cart and post-purchase flows.
ActiveCampaignFrom $15/moBusinesses with 3-to-12-month buying decisions.

What the rest of the salon & spa stack costs

Email marketing is one of 6 tools in this stack. Running all of them costs roughly $36–$98 per month on entry plans.

See the full Salon & Spa stack

Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.

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