Free tech stack
Law Firm Tech Stack
Legal buyers compare two or three firms and choose the one that responds first and looks credible. This stack makes both happen automatically.
Who this is for
Solo attorneys and small firms generating and qualifying local case inquiries.
The stack
Website
From $10/mo hosting
Our pickWordPress
Why: Practice-area pages are the whole SEO strategy in law, and WordPress scales to dozens of them.
CRM
From $14/user/mo
Our pickPipedrive
Why: Case intake is a pipeline: inquiry, consult, engagement letter, matter opened.
Email marketing
From $15/mo
Our pickActiveCampaign
Why: Long consideration cycles need automated follow-up that does not feel automated.
Scheduling
Free plan, $12/mo for advanced
Our pickCalendly
Why: Consultations booked directly, with buffers and intake questions attached.
Payments
No monthly fee
Our pickStripe
Why: Consultation fees and retainers collected online with clean receipts.
Analytics
Free
Our pickGoogle Analytics 4
Why: Free, well documented, and enough to see where traffic and conversions come from.
Optional tools
- Clio for matter management
- CallRail for call tracking
- Google Business Profile
Estimated starting monthly cost
$51 – $122/mo
Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.
Go deeper on one category
Why each pick beats the alternatives for law firm businesses.
This is a great starting stack.
But is it the right stack for YOUR business?
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