Analytics
Best Analytics for Travel Businesses
Travel advisors, curated trip designers and boutique tour operators selling high-consideration experiences.
Our pick
Google Analytics 4
FreeFree, well documented, and enough to see where traffic and conversions come from.
On a tighter budget
Plausible
From $9/moCheaper to start than Google Analytics 4, with fewer moving parts to learn.
Plausible detailsIf you want more power
PostHog
Free tier, usage-based afterMore capable than Google Analytics 4 — worth it only once volume justifies the setup time.
PostHog detailsWhy this one for travel
Travel is sold on trust and inspiration, then closed in a conversation. This stack puts a visual, story-driven website in front of the customer and a simple inquiry-to-booking pipeline behind it.
- Free
- Works with Google Ads and Search Console
- Well documented
- Confusing interface
- Consent and privacy setup required
Best for: Any site that needs traffic and conversion data at no cost. · Price checked August 2026
| Other Analytics options | Starting price | Best for |
|---|---|---|
| PostHog | Free tier, usage-based after | Software products measuring activation and retention. |
| Plausible | From $9/mo | Founders who want traffic answers without a dashboard course. |
What the rest of the travel stack costs
Analytics is one of 6 tools in this stack. Running all of them costs roughly $46–$114 per month on entry plans.
See the full Travel stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
Not sure this is your business type?
Answer a few questions and Launch Punch picks every tool for your exact situation — budget, timeline and technical comfort included.
Create My Free Launch Punch