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Free tech stack

Pet Services Tech Stack

Pet services are recurring by nature. This stack fills the calendar locally and makes rebooking automatic.

Who this is for

Groomers, dog walkers, trainers and pet sitters booking recurring local work.

The stack

Website

From $16/mo

Our pickSquarespace

Why: Service areas, pricing and a booking button that works on a phone in a parking lot.

Budget alternative: CarrdAdvanced alternative: Webflow

CRM

Free plan available

Our pickHubSpot Free

Why: Know which clients lapsed and which pets are due without a paper diary.

Budget alternative: HubSpot FreeAdvanced alternative: Pipedrive

Email marketing

Free up to 1,000 subscribers

Our pickMailerLite

Why: Rebooking nudges and seasonal reminders to existing clients.

Budget alternative: MailerLiteAdvanced alternative: ActiveCampaign

Scheduling

From $20/mo

Our pickAcuity Scheduling

Why: Recurring appointments, service durations and vaccination intake forms.

Budget alternative: Cal.comAdvanced alternative: Acuity Scheduling

Payments

No monthly fee

Our pickSquare

Why: On-site and online payments with no monthly commitment.

Budget alternative: SquareAdvanced alternative: Stripe Billing

Analytics

Free

Our pickGoogle Analytics 4

Why: Free, well documented, and enough to see where traffic and conversions come from.

Budget alternative: PlausibleAdvanced alternative: PostHog

Optional tools

  • Google Business Profile
  • Time To Pet for routes
  • Canva for service menus

Estimated starting monthly cost

$36 – $98/mo

Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.

Go deeper on one category

Why each pick beats the alternatives for pet services businesses.

This is a great starting stack.

But is it the right stack for YOUR business?

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