Free tech stack
Fitness & Personal Training Tech Stack
Fitness sells on transformation and convenience. This stack makes booking effortless and keeps clients paying on a schedule instead of one session at a time.
Who this is for
Personal trainers, small studios and online fitness coaches selling sessions, packages and programs.
The stack
Website
From $16/mo
Our pickSquarespace
Why: Class schedules, package pricing and a booking button are all a fitness site really needs.
CRM
Free plan available
Our pickHubSpot Free
Why: Track trials, lapsed clients and referrals so retention is deliberate, not accidental.
Email marketing
Free up to 1,000 subscribers
Our pickMailerLite
Why: Challenge launches and check-in sequences keep clients engaged between sessions.
Scheduling
From $20/mo
Our pickAcuity Scheduling
Why: Handles session packs, recurring bookings and intake forms including waivers.
Payments
No monthly fee
Our pickStripe
Why: Package payments and recurring memberships without a gym management platform.
Analytics
Free
Our pickGoogle Analytics 4
Why: Free, well documented, and enough to see where traffic and conversions come from.
Optional tools
- Trainerize for program delivery
- Canva for meal and workout guides
- Google Business Profile
Estimated starting monthly cost
$36 – $98/mo
Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.
Go deeper on one category
Why each pick beats the alternatives for fitness businesses.
This is a great starting stack.
But is it the right stack for YOUR business?
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