CRM
Best CRM for Fitness Businesses
Personal trainers, small studios and online fitness coaches selling sessions, packages and programs.
Our pick
HubSpot Free
Free plan availableTrack trials, lapsed clients and referrals so retention is deliberate, not accidental.
On a tighter budget
HubSpot Free
Free plan availableCheaper to start than HubSpot Free, with fewer moving parts to learn.
HubSpot Free detailsIf you want more power
Pipedrive
From $14/user/moMore capable than HubSpot Free — worth it only once volume justifies the setup time.
Pipedrive detailsWhy this one for fitness
Fitness sells on transformation and convenience. This stack makes booking effortless and keeps clients paying on a schedule instead of one session at a time.
- Genuinely free
- Room to grow into paid tiers
- Email and form capture included
- Automation is gated to paid tiers
- Upgrade prompts are constant
Best for: Solo founders who need a pipeline, not a platform. · Price checked August 2026
| Other CRM options | Starting price | Best for |
|---|---|---|
| Pipedrive | From $14/user/mo | Agents and small sales teams working many active deals. |
| HubSpot Starter | From $20/mo | Consultative sales cycles measured in weeks. |
| Jobber | From $29/mo | Contractors, cleaners, landscapers and trades. |
What the rest of the fitness stack costs
CRM is one of 6 tools in this stack. Running all of them costs roughly $36–$98 per month on entry plans.
See the full Fitness stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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