Analytics
Best Analytics for Home Services Businesses
Contractors, cleaners, landscapers and trades generating local quote requests.
Our pick
Google Analytics 4
FreeFree, well documented, and enough to see where traffic and conversions come from.
On a tighter budget
Plausible
From $9/moCheaper to start than Google Analytics 4, with fewer moving parts to learn.
Plausible detailsIf you want more power
PostHog
Free tier, usage-based afterMore capable than Google Analytics 4 — worth it only once volume justifies the setup time.
PostHog detailsWhy this one for home services
Home services wins on local visibility and fast quoting. This stack makes you findable and makes responding to a quote request effortless.
- Free
- Works with Google Ads and Search Console
- Well documented
- Confusing interface
- Consent and privacy setup required
Best for: Any site that needs traffic and conversion data at no cost. · Price checked August 2026
| Other Analytics options | Starting price | Best for |
|---|---|---|
| PostHog | Free tier, usage-based after | Software products measuring activation and retention. |
| Plausible | From $9/mo | Founders who want traffic answers without a dashboard course. |
What the rest of the home services stack costs
Analytics is one of 6 tools in this stack. Running all of them costs roughly $57–$131 per month on entry plans.
See the full Home Services stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
Not sure this is your business type?
Answer a few questions and Launch Punch picks every tool for your exact situation — budget, timeline and technical comfort included.
Create My Free Launch Punch