Analytics
Best Analytics for SaaS Businesses
Early software founders launching a product with self-serve signup and trials.
Our pick
PostHog
Free tier, usage-based afterProduct analytics plus funnels — the metrics that actually predict retention.
On a tighter budget
Plausible
From $9/moCheaper to start than PostHog, with fewer moving parts to learn.
Plausible detailsIf you want more power
PostHog
Free tier, usage-based afterMore capable than PostHog — worth it only once volume justifies the setup time.
PostHog detailsWhy this one for saas
SaaS needs a sharp marketing site, real product analytics, and billing that does not need rebuilding at revenue.
- Funnels and cohorts
- Feature flags included
- Generous free tier
- More than a marketing site needs
- Usage costs can surprise you
Best for: Software products measuring activation and retention. · Price checked August 2026
| Other Analytics options | Starting price | Best for |
|---|---|---|
| Google Analytics 4 | Free | Any site that needs traffic and conversion data at no cost. |
| Plausible | From $9/mo | Founders who want traffic answers without a dashboard course. |
What the rest of the saas stack costs
Analytics is one of 6 tools in this stack. Running all of them costs roughly $34–$94 per month on entry plans.
See the full SaaS stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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