CRM
Best CRM for Real Estate Businesses
Individual agents and small teams generating and converting local buyer and seller leads.
Our pick
Pipedrive
From $14/user/moVisual pipeline for buyers and sellers with activity reminders built in.
On a tighter budget
HubSpot Free
Free plan availableCheaper to start than Pipedrive, with fewer moving parts to learn.
HubSpot Free detailsIf you want more power
Pipedrive
From $14/user/moMore capable than Pipedrive — worth it only once volume justifies the setup time.
Pipedrive detailsWhy this one for real estate
Real estate is a speed-to-lead business. This stack captures leads fast and routes them into an automated follow-up sequence.
- Clear pipeline view
- Activity reminders
- Fast to adopt
- Priced per user
- Marketing features are add-ons
Best for: Agents and small sales teams working many active deals. · Price checked August 2026
| Other CRM options | Starting price | Best for |
|---|---|---|
| HubSpot Free | Free plan available | Solo founders who need a pipeline, not a platform. |
| HubSpot Starter | From $20/mo | Consultative sales cycles measured in weeks. |
| Jobber | From $29/mo | Contractors, cleaners, landscapers and trades. |
What the rest of the real estate stack costs
CRM is one of 6 tools in this stack. Running all of them costs roughly $55–$128 per month on entry plans.
See the full Real Estate stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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