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CRM

Best CRM for Financial Advisor Businesses

Independent advisors, insurance agents and planners building a local referral practice.

Our pick

HubSpot Starter

From $20/mo

Long relationships need notes, tasks and reminders that outlive your memory.

On a tighter budget

HubSpot Free

Free plan available

Cheaper to start than HubSpot Starter, with fewer moving parts to learn.

HubSpot Free details

If you want more power

Pipedrive

From $14/user/mo

More capable than HubSpot Starter — worth it only once volume justifies the setup time.

Pipedrive details

Why this one for financial advisor

Financial advice is bought on trust over time. This stack makes you credible on first search and keeps you present until they are ready.

  • Pipeline plus sequences
  • Removes branding limits
  • Good reporting
  • Costs scale quickly with contacts
  • More product than a solo shop needs

Best for: Consultative sales cycles measured in weeks. · Price checked August 2026

Other CRM tools we track, cheapest first
Other CRM optionsStarting priceBest for
HubSpot FreeFree plan availableSolo founders who need a pipeline, not a platform.
PipedriveFrom $14/user/moAgents and small sales teams working many active deals.
JobberFrom $29/moContractors, cleaners, landscapers and trades.

What the rest of the financial advisor stack costs

CRM is one of 6 tools in this stack. Running all of them costs roughly $63–$141 per month on entry plans.

See the full Financial Advisor stack

Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.

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