Email marketing
Best Email marketing for Agency Businesses
Small marketing, design and web agencies selling retained client work.
Our pick
ActiveCampaign
From $15/moNurture cold leads with behavior-based sequences until they are ready to talk.
On a tighter budget
MailerLite
Free up to 1,000 subscribersCheaper to start than ActiveCampaign, with fewer moving parts to learn.
MailerLite detailsIf you want more power
ActiveCampaign
From $15/moMore capable than ActiveCampaign — worth it only once volume justifies the setup time.
ActiveCampaign detailsWhy this one for agency
Agencies are judged on their own marketing first. This stack makes your site the proof and your pipeline predictable.
- Powerful automation builder
- Conditional logic
- CRM features included
- Complexity you must actually use
- Costs rise with contacts
Best for: Businesses with 3-to-12-month buying decisions. · Price checked August 2026
| Other Email marketing options | Starting price | Best for |
|---|---|---|
| MailerLite | Free up to 1,000 subscribers | Local and service businesses building a first list. |
| Kit | Free up to 10,000 subscribers | Creators, consultants and anyone selling through a newsletter. |
| Klaviyo | Free to 250 contacts | Stores that need abandoned-cart and post-purchase flows. |
What the rest of the agency stack costs
Email marketing is one of 6 tools in this stack. Running all of them costs roughly $55–$128 per month on entry plans.
See the full Agency stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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