CRM
Best CRM for SaaS Businesses
Early software founders launching a product with self-serve signup and trials.
Our pick
HubSpot Starter
From $20/moTrials become sales conversations. Keep them in a pipeline from day one.
On a tighter budget
HubSpot Free
Free plan availableCheaper to start than HubSpot Starter, with fewer moving parts to learn.
HubSpot Free detailsIf you want more power
Pipedrive
From $14/user/moMore capable than HubSpot Starter — worth it only once volume justifies the setup time.
Pipedrive detailsWhy this one for saas
SaaS needs a sharp marketing site, real product analytics, and billing that does not need rebuilding at revenue.
- Pipeline plus sequences
- Removes branding limits
- Good reporting
- Costs scale quickly with contacts
- More product than a solo shop needs
Best for: Consultative sales cycles measured in weeks. · Price checked August 2026
| Other CRM options | Starting price | Best for |
|---|---|---|
| HubSpot Free | Free plan available | Solo founders who need a pipeline, not a platform. |
| Pipedrive | From $14/user/mo | Agents and small sales teams working many active deals. |
| Jobber | From $29/mo | Contractors, cleaners, landscapers and trades. |
What the rest of the saas stack costs
CRM is one of 6 tools in this stack. Running all of them costs roughly $34–$94 per month on entry plans.
See the full SaaS stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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