CRM
Best CRM for Agency Businesses
Small marketing, design and web agencies selling retained client work.
Our pick
Pipedrive
From $14/user/moRetainer sales cycles need visible stages, activities and forecast.
On a tighter budget
HubSpot Free
Free plan availableCheaper to start than Pipedrive, with fewer moving parts to learn.
HubSpot Free detailsIf you want more power
Pipedrive
From $14/user/moMore capable than Pipedrive — worth it only once volume justifies the setup time.
Pipedrive detailsWhy this one for agency
Agencies are judged on their own marketing first. This stack makes your site the proof and your pipeline predictable.
- Clear pipeline view
- Activity reminders
- Fast to adopt
- Priced per user
- Marketing features are add-ons
Best for: Agents and small sales teams working many active deals. · Price checked August 2026
| Other CRM options | Starting price | Best for |
|---|---|---|
| HubSpot Free | Free plan available | Solo founders who need a pipeline, not a platform. |
| HubSpot Starter | From $20/mo | Consultative sales cycles measured in weeks. |
| Jobber | From $29/mo | Contractors, cleaners, landscapers and trades. |
What the rest of the agency stack costs
CRM is one of 6 tools in this stack. Running all of them costs roughly $55–$128 per month on entry plans.
See the full Agency stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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