Email marketing
Best Email marketing for SaaS Businesses
Early software founders launching a product with self-serve signup and trials.
Our pick
Kit
Free up to 10,000 subscribersOnboarding sequences and product education drive activation.
On a tighter budget
MailerLite
Free up to 1,000 subscribersCheaper to start than Kit, with fewer moving parts to learn.
MailerLite detailsIf you want more power
ActiveCampaign
From $15/moMore capable than Kit — worth it only once volume justifies the setup time.
ActiveCampaign detailsWhy this one for saas
SaaS needs a sharp marketing site, real product analytics, and billing that does not need rebuilding at revenue.
- Generous free tier
- Sequences are easy to reason about
- Built-in monetization
- Plain-text aesthetic won't suit every brand
- Lighter ecommerce flows
Best for: Creators, consultants and anyone selling through a newsletter. · Price checked August 2026
| Other Email marketing options | Starting price | Best for |
|---|---|---|
| MailerLite | Free up to 1,000 subscribers | Local and service businesses building a first list. |
| Klaviyo | Free to 250 contacts | Stores that need abandoned-cart and post-purchase flows. |
| ActiveCampaign | From $15/mo | Businesses with 3-to-12-month buying decisions. |
What the rest of the saas stack costs
Email marketing is one of 6 tools in this stack. Running all of them costs roughly $34–$94 per month on entry plans.
See the full SaaS stackPrices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our pick. Read the disclosure.
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