Our verdict
These two sit at a similar level. Pick on fit: creators, consultants and anyone selling through a newsletter. points to Kit, while stores that need abandoned-cart and post-purchase flows. points to Klaviyo.
Kit
Free up to 10,000 subscribersCreator-focused email platform with landing pages and sequences.
- Generous free tier
- Sequences are easy to reason about
- Built-in monetization
- Plain-text aesthetic won't suit every brand
- Lighter ecommerce flows
Klaviyo
Free to 250 contactsEcommerce email built around purchase and cart behavior.
- Best-in-class ecommerce flows
- Revenue attribution
- Deep Shopify integration
- Expensive as the list grows
- Overkill outside ecommerce
| Kit | Klaviyo | |
|---|---|---|
| Starting price | Free up to 10,000 subscribers | Free to 250 contacts |
| Transaction fee | None | None |
| Level | standard | standard |
| Best for | Creators, consultants and anyone selling through a newsletter. | Stores that need abandoned-cart and post-purchase flows. |
| Price checked | August 2026 | August 2026 |
Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our verdict. Read the disclosure.
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