Our verdict
Start with Shopify if you want to launch quickly with less setup. Choose Shopify Plus when you need more control and are willing to spend time or money to get it.
Shopify
From $39/moThe fastest credible path to selling physical products online.
- Checkout, tax and shipping handled
- Huge app ecosystem
- Reliable at scale
- Monthly cost plus app costs add up
- Content pages are not its strength
Shopify Plus
From $2,300/moEnterprise Shopify tier for high-volume stores.
- Higher automation limits
- Checkout customization
- Dedicated support
- Far beyond a launch budget
- Unnecessary before real volume
| Shopify | Shopify Plus | |
|---|---|---|
| Starting price | From $39/mo | From $2,300/mo |
| Transaction fee | 2.9% + 30¢ per transaction | None |
| Level | standard | advanced |
| Best for | Product businesses with inventory and shipping. | Established stores with substantial monthly order volume. |
| Price checked | August 2026 | August 2026 |
Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our verdict. Read the disclosure.
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