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CRM
HubSpot Free vs HubSpot Starter
HubSpot Free is cheaper to start with than HubSpot Starter.
Our verdict
Start with HubSpot Free if you want to launch quickly with less setup. Choose HubSpot Starter when you need more control and are willing to spend time or money to get it.
HubSpot Free
Free plan availableFree contact and deal tracking that is enough for most launches.
- Genuinely free
- Room to grow into paid tiers
- Email and form capture included
- Automation is gated to paid tiers
- Upgrade prompts are constant
HubSpot Starter
From $20/moPaid HubSpot entry tier that unlocks real follow-up automation.
- Pipeline plus sequences
- Removes branding limits
- Good reporting
- Costs scale quickly with contacts
- More product than a solo shop needs
| HubSpot Free | HubSpot Starter | |
|---|---|---|
| Starting price | Free plan available | From $20/mo |
| Transaction fee | None | None |
| Level | budget | standard |
| Best for | Solo founders who need a pipeline, not a platform. | Consultative sales cycles measured in weeks. |
| Price checked | August 2026 | August 2026 |
Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our verdict. Read the disclosure.
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