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Email marketing
MailerLite vs ActiveCampaign
MailerLite is cheaper to start with than ActiveCampaign.
Our verdict
Start with MailerLite if you want to launch quickly with less setup. Choose ActiveCampaign when you need more control and are willing to spend time or money to get it.
MailerLite
Free up to 1,000 subscribersLow-cost email marketing with automation on the free tier.
- Cheapest per subscriber
- Automation included early
- Simple editor
- Fewer advanced behavioral triggers
- Reporting is basic
ActiveCampaign
From $15/moDeep automation for long, behavior-driven nurture cycles.
- Powerful automation builder
- Conditional logic
- CRM features included
- Complexity you must actually use
- Costs rise with contacts
| MailerLite | ActiveCampaign | |
|---|---|---|
| Starting price | Free up to 1,000 subscribers | From $15/mo |
| Transaction fee | None | None |
| Level | budget | advanced |
| Best for | Local and service businesses building a first list. | Businesses with 3-to-12-month buying decisions. |
| Price checked | August 2026 | August 2026 |
Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our verdict. Read the disclosure.
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