Our verdict
Start with MailerLite if you want to launch quickly with less setup. Choose Kit when you need more control and are willing to spend time or money to get it.
MailerLite
Free up to 1,000 subscribersLow-cost email marketing with automation on the free tier.
- Cheapest per subscriber
- Automation included early
- Simple editor
- Fewer advanced behavioral triggers
- Reporting is basic
Kit
Free up to 10,000 subscribersCreator-focused email platform with landing pages and sequences.
- Generous free tier
- Sequences are easy to reason about
- Built-in monetization
- Plain-text aesthetic won't suit every brand
- Lighter ecommerce flows
| MailerLite | Kit | |
|---|---|---|
| Starting price | Free up to 1,000 subscribers | Free up to 10,000 subscribers |
| Transaction fee | None | None |
| Level | budget | standard |
| Best for | Local and service businesses building a first list. | Creators, consultants and anyone selling through a newsletter. |
| Price checked | August 2026 | August 2026 |
Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our verdict. Read the disclosure.
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