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Email marketing
MailerLite vs Klaviyo
MailerLite and Klaviyo start at the same monthly cost.
Our verdict
Start with MailerLite if you want to launch quickly with less setup. Choose Klaviyo when you need more control and are willing to spend time or money to get it.
MailerLite
Free up to 1,000 subscribersLow-cost email marketing with automation on the free tier.
- Cheapest per subscriber
- Automation included early
- Simple editor
- Fewer advanced behavioral triggers
- Reporting is basic
Klaviyo
Free to 250 contactsEcommerce email built around purchase and cart behavior.
- Best-in-class ecommerce flows
- Revenue attribution
- Deep Shopify integration
- Expensive as the list grows
- Overkill outside ecommerce
| MailerLite | Klaviyo | |
|---|---|---|
| Starting price | Free up to 1,000 subscribers | Free to 250 contacts |
| Transaction fee | None | None |
| Level | budget | standard |
| Best for | Local and service businesses building a first list. | Stores that need abandoned-cart and post-purchase flows. |
| Price checked | August 2026 | August 2026 |
Prices are entry-plan estimates and exclude transaction fees. Providers change pricing without notice — confirm before you buy. Some outbound links may earn us a commission, which never affects our verdict. Read the disclosure.
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