Free tech stack
Online Course Tech Stack
Courses sell on a strong landing page plus a warm list. This stack builds the audience first and the launch mechanics second.
Who this is for
Experts packaging knowledge into a paid course, cohort or workshop.
The stack
Website
Free plan available
Our pickKit Creator Site
Why: Landing pages plus list building in one system, so every piece of content feeds the launch.
CRM
Free plan available
Our pickHubSpot Free
Why: Track partners, affiliates and high-ticket inquiries separately from subscribers.
Email marketing
Free up to 10,000 subscribers
Our pickKit
Why: Launch sequences, segmentation and paid product delivery built for creators.
Scheduling
Free plan available
Our pickCal.com
Why: Office hours and coaching calls without adding another subscription.
Payments
No monthly fee
Our pickStripe
Why: Course sales, payment plans and upsells without a marketplace cut.
Analytics
From $9/mo
Our pickPlausible
Why: See which content drives sign-ups without configuring GA4 events.
Optional tools
- Loom or Descript for lessons
- Notion course workbook
- Canva slide templates
Estimated starting monthly cost
$9 – $54/mo
Ranges assume entry-level plans and exclude transaction fees. Prices change — always confirm with the provider.
Go deeper on one category
Why each pick beats the alternatives for online course businesses.
This is a great starting stack.
But is it the right stack for YOUR business?
Launch Punch can personalize your technology, website, CRM, marketing and launch strategy based on what you're actually building.
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